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Automotive News Europe / March 04, 2003
Audi's slow-selling aluminum A2 won't be succeeded by another Audi-badged model, said Martin Winterkorn, CEO of Audi.
"For me, the A3 will be the bottom line for Audi's model line up," he said. "Given Seat's position in the Audi brand group, an eventual successor could be brought to the market by Seat."
The A2 does not contribute enough to Audi's profitability because the model's all-aluminum construction costs 1,000 euros more to produce than an equivalent steel car. Any Seat-branded successor to the A2 would be an all-steel car, Winterkorn said.
Winterkorn said that he doesn't regret the A2. "When we decided for that car, it was the right decision at the time."
Automotive News Europe / March 04, 2003
Audi's slow-selling aluminum A2 won't be succeeded by another Audi-badged model, said Martin Winterkorn, CEO of Audi.
"For me, the A3 will be the bottom line for Audi's model line up," he said. "Given Seat's position in the Audi brand group, an eventual successor could be brought to the market by Seat."
The A2 does not contribute enough to Audi's profitability because the model's all-aluminum construction costs 1,000 euros more to produce than an equivalent steel car. Any Seat-branded successor to the A2 would be an all-steel car, Winterkorn said.
Winterkorn said that he doesn't regret the A2. "When we decided for that car, it was the right decision at the time."