For decades now in South Africa Audi, BMW and Mercedes have had some very good advertising campaigns where they take they mikey out of each other or use subtle word play to allude to each other's adds...
In the early 90s they had an add for the W123 Merc. It drove of Chapman's peak and fell down nearly 150meters… The driver survived. They made an add about it. BMW very soon after made an add showing a BMW going around the bends of this treacherous pass with the voice over saying: "Designed to beat the Bends"… Which sounds just like Benz obviously…
But these are the current crop of Audi vs BMW adds:
BMW was first off with this add:
and then Audi's brilliant response to that:
In the early 90s they had an add for the W123 Merc. It drove of Chapman's peak and fell down nearly 150meters… The driver survived. They made an add about it. BMW very soon after made an add showing a BMW going around the bends of this treacherous pass with the voice over saying: "Designed to beat the Bends"… Which sounds just like Benz obviously…
But these are the current crop of Audi vs BMW adds:
BMW was first off with this add:
and then Audi's brilliant response to that: