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AUTO TRADER LAUNCHES FIRST EVER USED CAR AWARDS
Auto Trader, the UK’s no 1 motoring website and magazine, has teamed up with ITV4’s Used Car Roadshow to launch the UK’s first live, televised Used Car Awards, in association with Warranty Direct.
Auto Trader’s website visitors and magazine readers, together with ITV4’s Used Car Roadshow viewers, will be invited to vote for their favourite used car by logging on to www.autotrader.co.uk/usedcarawards or by entry forms in the magazine.
The Auto Trader Used Car Awards will provide the definitive answers, consumer insight and views on the UK’s most popular used cars. The Auto Trader Used Car of the Year Awards are about the cars that the UK’s motorists really drive and it’s voted for by the people that drive them!
There are no panels of motoring journalists or ‘industry experts’ deciding the winners - its all down to the public vote. The vote is open to cars built between 1st January 2000 and 31st December 2005 and takes place in two stages.
The first stage is an open vote where motorists can choose from around 500 makes and models and cast their vote in the 6 categories, Family, Sports, Supermini, Hot Hatch, Luxury and 4x4.
Stage two of the voting is about understanding what the UK’s motorists like about cars. Motorists will be asked to rate their vehicles on comfort; practicality; reliability; running costs; image; and driving pleasure.
At the end of the voting it’s going to be the UK motorists’ decision that is final and every vote will count. Each category will have a winning vehicle, with an overall ‘Used Car of the Year’ award given to the car which has received the most votes, collected via the Auto Trader Used Car Awards website www.autotrader.co.uk/usedcarawards.
The Award’s ceremony will take place at Birmingham Metropole Hotel on the 24th October, and will be broadcast on Wednesday 7th November on ITV4 . The Auto Trader Used Car Awards will be hosted by the ITV’s Used Car Roadshow co-presenters Jason Dawe and Penny Mallory. Both Jason and Penny draw on their considerable experience and successful careers in presenting consumer motoring content.
Warranty Direct is the headline sponsor of the event. When Warranty Direct was established in 1997 its mission was to “offer warranties that are worth the paper they are written on and to make buying warranties quicker and simpler for the consumer.” Now celebrating its 10th anniversary, the business has grown to become the industry's leading provider of direct car warranties.
Founder and Managing Director Duncan McClure Fisher comments “Our long association with Auto Trader has been a major factor in our success and we are delighted to be the headline sponsor of these inaugural awards.”
Matt Thompson, Marketing Director at Auto Trader comments: “Over 9 million motorists buy a used car every year and for many, it is the largest household purchase they make. Our research shows that many motorists are passionate about their cars, so we are delighted to be launching the Auto Trader Used Car Awards. For the first time ever, the nation can vote for the best used cars. We have joined forces with Warranty Direct and ITV4 so TV viewers, online users and magazine readers can unite in a bid to celebrate the nation’s favourite used cars.”
- Ends -
Notes to Editor:
• AutoTrader.co.uk has been voted amongst the top 10 most trusted online brands, reliable websites and best websites to visit* according to The eSuperbrands Council – experts in marketing, managing, creating or reviewing Internet brands. (*Source: eSuperbrands 2006)
• With 13 regional Auto Trader magazines across the UK and the Republic of Ireland, the brand is building a competitive position across all effective channels including print, the web and WAP.
• Auto Trader is owned by Trader Media Group, which also publishes market leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Boats and Yachts for Sale, Boat Trader , Farmers Trader, Auto Freeway, TNT magazine – all with the largest reach in their sectors, through magazine readership and web visitors.
• Trader Media Group publishes over 70 titles every week with a combined circulation of 1.5 million and has leading websites for its top titles.
• Trader Media Group, a division of Guardian Media Group, employs over 3,900 people across 40 locations in the UK, Ireland, Holland, Italy and South Africa. The Group is looking to expand on its winning formula - developing a car supermarket and one-stop-shop for motorists; giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.
For further information, please contact:
Caroline Burnell
The Drum Consultancy
Tel: 020 7025 8044
Fax: 020 7025 8100
Email: [email protected]
Auto Trader, the UK’s no 1 motoring website and magazine, has teamed up with ITV4’s Used Car Roadshow to launch the UK’s first live, televised Used Car Awards, in association with Warranty Direct.
Auto Trader’s website visitors and magazine readers, together with ITV4’s Used Car Roadshow viewers, will be invited to vote for their favourite used car by logging on to www.autotrader.co.uk/usedcarawards or by entry forms in the magazine.
The Auto Trader Used Car Awards will provide the definitive answers, consumer insight and views on the UK’s most popular used cars. The Auto Trader Used Car of the Year Awards are about the cars that the UK’s motorists really drive and it’s voted for by the people that drive them!
There are no panels of motoring journalists or ‘industry experts’ deciding the winners - its all down to the public vote. The vote is open to cars built between 1st January 2000 and 31st December 2005 and takes place in two stages.
The first stage is an open vote where motorists can choose from around 500 makes and models and cast their vote in the 6 categories, Family, Sports, Supermini, Hot Hatch, Luxury and 4x4.
Stage two of the voting is about understanding what the UK’s motorists like about cars. Motorists will be asked to rate their vehicles on comfort; practicality; reliability; running costs; image; and driving pleasure.
At the end of the voting it’s going to be the UK motorists’ decision that is final and every vote will count. Each category will have a winning vehicle, with an overall ‘Used Car of the Year’ award given to the car which has received the most votes, collected via the Auto Trader Used Car Awards website www.autotrader.co.uk/usedcarawards.
The Award’s ceremony will take place at Birmingham Metropole Hotel on the 24th October, and will be broadcast on Wednesday 7th November on ITV4 . The Auto Trader Used Car Awards will be hosted by the ITV’s Used Car Roadshow co-presenters Jason Dawe and Penny Mallory. Both Jason and Penny draw on their considerable experience and successful careers in presenting consumer motoring content.
Warranty Direct is the headline sponsor of the event. When Warranty Direct was established in 1997 its mission was to “offer warranties that are worth the paper they are written on and to make buying warranties quicker and simpler for the consumer.” Now celebrating its 10th anniversary, the business has grown to become the industry's leading provider of direct car warranties.
Founder and Managing Director Duncan McClure Fisher comments “Our long association with Auto Trader has been a major factor in our success and we are delighted to be the headline sponsor of these inaugural awards.”
Matt Thompson, Marketing Director at Auto Trader comments: “Over 9 million motorists buy a used car every year and for many, it is the largest household purchase they make. Our research shows that many motorists are passionate about their cars, so we are delighted to be launching the Auto Trader Used Car Awards. For the first time ever, the nation can vote for the best used cars. We have joined forces with Warranty Direct and ITV4 so TV viewers, online users and magazine readers can unite in a bid to celebrate the nation’s favourite used cars.”
- Ends -
Notes to Editor:
• AutoTrader.co.uk has been voted amongst the top 10 most trusted online brands, reliable websites and best websites to visit* according to The eSuperbrands Council – experts in marketing, managing, creating or reviewing Internet brands. (*Source: eSuperbrands 2006)
• With 13 regional Auto Trader magazines across the UK and the Republic of Ireland, the brand is building a competitive position across all effective channels including print, the web and WAP.
• Auto Trader is owned by Trader Media Group, which also publishes market leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Boats and Yachts for Sale, Boat Trader , Farmers Trader, Auto Freeway, TNT magazine – all with the largest reach in their sectors, through magazine readership and web visitors.
• Trader Media Group publishes over 70 titles every week with a combined circulation of 1.5 million and has leading websites for its top titles.
• Trader Media Group, a division of Guardian Media Group, employs over 3,900 people across 40 locations in the UK, Ireland, Holland, Italy and South Africa. The Group is looking to expand on its winning formula - developing a car supermarket and one-stop-shop for motorists; giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.
For further information, please contact:
Caroline Burnell
The Drum Consultancy
Tel: 020 7025 8044
Fax: 020 7025 8100
Email: [email protected]
